marketing excellence

MAREXC or Marketing Excellence is a set of tools for all marketing people were dreaming since they have started investing in their first marketing budget.

We know that Marketing people are investing part of the marketing budgets effectively, but there is a challenge to prove to their sponsors (CEO's and Finance directors) that the right decisions were made and budgets were spent wisely.

DATAEXC Team created an AI-powered solution for marketing data analysis proving the proof for the above concept. We just know how data magic works, and we are excited to share this knowledge.

powered by DATAEXC | Data Excellence (c) 2020

marketing mix modelling

PROMO ACTIVITIES AND SALES CHANNELS EFFICIENCY ASSESSMENT or MARKETING MIX MODELLING

We provide the result of econometrics for each region, a brand, activity that is a promo effectiveness analysis and we evaluate the content of the activity, as well as models for the number of reps and spillover effect modelling.

We use AI methods, and we provide the result in ready-made dashboards, with integration for Microsoft, QlikView, PowerBI, as well as our own web platform in the DATAEXC cloud.

BRAND ANALYSIS

We provide the key findings from the latest market review — the addressable market, brand, key competitors, market prices, distribution, market share, SOV and prescriptions for brand and market (key findings) as well as create the brand impact analytical modelling to trace market insights and drivers.

DATA CLEARANCE

Our subscription-based DATA EXCELLENCE, REPORTING, and FORECASTING services help to keep an eye on your data clearance. We look for errors and duplicates to improve data quality. A client's data has been cleared by our unique approach to achieving the highest accuracy rate in data processing (Artificial Intelligence powered solution), eliminating human errors, and increasing the speed of delivering the results.

Correct and clean data leads to creating the right reports for decision-makers, and these reports help synchronizing our forecast with the client's expectations.

book a 30-minute call

In this 30-min call, we have a short discussion about your needs and potential benefits as the result to be achieved.

We show you a short demo of our ready-made dashboards. Is your Zoom App installed?

After the call, we send you our Commercial Offer customized as per our conversation (i.e. the number of brands).

Send us an e-mail or schedule a 30-minute time slot below, and you receive an automated meeting request e-mail.

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check out how we help our clients

use cases

Examples of business decisions based on the results of projects on efficiency assessment

Increase of EUR 0.8 million in annual sales due to the changes in staff

Assessment results showed that the promo in total has a high uplift except for 3 geographic areas that did not bring any effect on other on-going promotions.

Decision: to replace non-efficient employees with new ones. It brought up to 200% uplift on these areas.

The project paid off in 5 months.

Wave

Annual revenue increase of EUR 4,5 million due to a correction of promotion structure

Assessment results showed that the formerly effective distribution channels discontinued the growth.

Decision: channels were restructured through finding a highly profitable channel mix.

The project paid off in less than 3 months.

Red Wall & Stairs

Increase of EUR 2.3 million in annual sales due to the adding selected brands

Assessment results showed that the promotion channel had been effective with 35% uplift.

Decision: to add new brands in the promotion instead of some non-effective brands.  Size of uplift calculated as the increase acceleration multiplied on brands size.

The project paid off in 4 months.

Glass Buildings

Annual profit increase of EUR 0,5 million due to the stopping promo in big cities

Assessment results showed high efficiency of the promo in small towns and no significant uplifts in big cities.

Decision: to cancel promo in the big cities and keep it running in small towns only.

The project paid off in less than 6 months.

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