CHALLENGE

Brand faced with patent loss challenges with increase of plenty amount of generics, the client struggled to find new areas of growth launching different types of multichannel communication massively with high investment cost on that. That’s created additional pressure on budget constraints and ability to get maximum profit.

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SOLUTION

The DATAEXC team prepared an artificial intelligence model that tracked the efficiency and additional value on the level of brand, pharmaceutical chain, city and gave to the client a tremendous opportunity to manage growh in a maximum and optimum way within same budget.

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BENEFITS

With the help of this system the client optimized multi channel promotional costs, got acceleration in sales growth. Also the modeling was done for sales force efficiency cost and the system recommendation of point reduction of sales force staff remaining the high new base line sales level. That was a tremendous change for the whole organization as the system was further implement to other business units and the company officially reported growth acceleration of 26% and helped to inverse  profitability from negative to 30%.​

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